What did you do before joining dBs?
Before joining dBs, from 2013 to 2023, I played a pivotal role in the expansion of BIMM University Manchester, creating strong ties between the university and the wider music industry. My initiatives provided students with vital career opportunities, internships, and placements. I was also the driving force behind BIMM’s Artist Development program, which led to multiple signings with both indie and major record labels.
I’m also a visiting lecturer at the Liverpool Institute for Performing Arts & RNCM, an active member of Andy Burnham’s Greater Manchester Music Commission, and a member of the Nordoff and Robbins steering group for the Northern Music Awards.
Why did you first get into the music industry?
I’m a fan first and foremost, I just love music, obsessively! I’ve had over 30 years of experience in music management, artist development, and music education. My career has seen me work with some of the most iconic names in British music, including members of The Smiths, New Order, The Specials, Oasis, and Happy Mondays.
As a manager and consultant, I’ve been instrumental in securing recording, publishing, and agency deals for numerous Northern England acts, including Working Men’s Club, and The Orielles. Notably, guiding The Orielles through three successful albums over a decade-long partnership with Heavenly Recordings and [PIAS].
Any special areas of interest?
I'm deeply fascinated by the art of personal branding and relationship marketing, particularly in today’s fast-paced digital landscape. Now more than ever, as social media blurs the lines between personal and professional, it's crucial for creatives to carve out a unique, authentic identity that resonates with their audience. The risk of over-exposure and burn-out looms large, especially with the constant pressure to create content. I enjoy exploring strategies that help develop these essential skills, finding ways to navigate the choppy waters of an industry where creativity is so often measured by output, yet needs protection to flourish.
What do you love most about what you do?
There’s a deep accomplishment in guiding creatives on their journey to success. It's not just about helping them achieve their goals but about witnessing that special moment in a conversation—the instant when their eyes light up, and everything clicks into place.
That "lightbulb moment" is a spark of realisation, a signal that their vision has crystallised, and suddenly, their path forward becomes clear. Being a part of that discovery process, watching someone unlock their potential, is truly inspiring and a reminder of the power of connection and guidance in nurturing talent.
Tell us about your proudest career moment?
I'm lucky, in that I've been around a long time, so have had some fantastic moments where I've felt proud. As I write this, one that sticks in my mind is an artist (I won't name them) who I met as a third year songwriting student who was going to give it up, and do something else. I heard her songs and they blew me away. I played them to a major label, she was quickly signed, and she now tours, writes for Universal, and has songs all over Netflix. Things like that make the job worthwhile
What do you get up to outside of your role at dBs?
Writing (halfway through writing a memoir), walking, cycling, cooking, reading, gigging. The usual!
Tell us something our students may not know about you?
I was a street-dancer in my youth. Body popping, fancy footwork, the lot. After a few cocktails I think I can still do it!!